Santa Cruz County Tourism
Great news as Santa Cruz County experienced a growth in occupancy rates in 2011 by 11.8%! Here are some other statistics that you might find useful.
2010/2011 Transient Occupancy Tax Collections: $10M
Tourism Related Sales Tax: $3M
Annual Tourism Spending: $610M
There is a comprehensive document available on this topic from the Santa Cruz Conference & Visitor’s Council.