Retail Information
Total Taxable Sales-2010 $2.08 billion
Sales Tax Data Summary, Q3, 2012
| 2010 Taxable Sales Breakdown |
| City of Santa Cruz |
$625,413,000 |
| Watsonville |
$401,411,000 |
| Capitola |
$333,912,000 |
| Scotts Valley |
$123,048,000 |
| Unincorporated County |
$595,442,000 |
Retail Employment 11,400
Per Capita Sales of Retail Goods $16,118